Curation; everyone in ad tech is talking about it, but what does it actually mean for the industry? In this…
In ExchangeWire's latest MadTech Sketch, following the news that Revolut is planning to monetise its transactional data through advertising, Ciarán…
With the aim to curtail the unchecked dominance of big tech firms and foster a more equitable space, the DMA…
Opti Digital's CEO, Magali Quentel-Reme talks to ExchangeWire about AI's pivotal role in driving digital ad revenue growth, emphasising its…
As we venture into 2024, the open web stands on the brink of transformative shifts. In this prediction, we delve…
In the rapidly evolving world of advertising, a new contender has emerged with the potential to redefine the playing field:…
Adzymic, a leader in dynamic creative technology, today (September 28th, 2023) announced the launch of Adzymic Premium Exchange (APX) in…
Ahead of ATS Singapore, Travis Teo, executive director & co-founder of Adzymic, analyses the revival of ad networks. In this…
“Will three-martini lunches make a comeback?” This was the question posed by Rob Beeler at this year’s ATS London as…
As artificial intelligence has grown in prevalence, so too has a long-running problem for the ad industry: junk websites. Although…