ExchangeWire has long been a strong advocate of the publisher trading desk solution (original piece on this new business model…
Facebook’s recent announcement (and you have to use the word announcement lightly) about the launch of its “exchange” could be…
eBay Australia’s JJ Eastwood discusses the implementation of geoTribes, a new geo-demographic segmentation tool, that the company claims brings offline…
Amazon (if you were to believe the ad tech grapevine) is busy building out a new ad business - one…
Matt Hunt is Managing Director, Australia at Adconion Media Group. Here he discusses the evolving Australian digital ad market, the…
zanox Releases ‘Mobile Performance Barometer’ Report - 313% growth in revenues via mobile devices - One transaction every 15 seconds…
RTB and programmatic buying are quite nascent in the Nordics. At last week’s ATS Stockholm there was much discussion about…
Rubicon Project announced today that it is expanding its international operations with a strategic partnership with Netric Sales in the…
In preparation for ATS Stockholm, this Thursday the 24th May, we asked three industry leaders in the Nordics, for their…
Simon Halstead is the Director, Microsoft Advertising Exchange, EMEA at Microsoft. Here he discusses the Microsoft Ad Exchange roll-out in…