Much is spoken and written about the growing economic strengths of the BRIC markets, it is one reason why ExchangeWire…
ExchangeWire is announcing the launch of its new mobile advertising event in 2013. Mobile Sessions is the first event ExchangeWire…
Mediabrands Audience Platform (MAP) is expanding multidirectionally in the APAC region into China, India, Japan, Australia and Southeast Asia. Here…
"The more things change, the more they stay the same". So said novelist and journalist Jean-Baptiste Alphonse Karr (albeit in…
For the many pundits who anxiously forecasted the ‘Year of Mobile’, 2012 has provided some relief. Figures released by the…
Ad tech is a funny business. Experts and onlookers alike have been hammering the concept of ad networks for the…
Venture Capitalists and "tech" trade press types have been salivating over the potential of the Russian internet market for some…
The notion of universal frequency capping in RTB has long been touted as a major USP. You could argue that…
James Robertson, Founder & Senior VP Market Development at Effective Measure International. Here he gives some insight into adoption of…
There is a growing feeling in the industry that the ad tech space is about to hit choppy waters. Follow…