Sylvain Deffay is Country Manager, France at Infectious Media. The growing involvement of publishers and technology partners has fuelled French…
We hosted our third Ad Trader Conference in Berlin two weeks ago. It was an interesting day, and offered up…
The rumours of a publisher exchange in Australia is the worst kept secret in APAC right now. Four of the…
The definition of an ad network has for some time been ambiguous. ExchangeWire is no stranger to voicing its perspective…
Amazon unveiled Monday what looks to be the first step in rolling out its mobile ad network, with the launch…
In recent years, Japanese ad technology firms have announced their business alliance in ASEAN markets one after another, revealing a…
TraderTalk TV is coming to Paris on March 06. TarderTalk TV provides the visual overview of the granular aspects of…
With the Chinese display market now worth around 30 billion YUAN, most senior Chinese ad execs believe that programmatic buying…
Simon Halstead is Director, Microsoft Advertising Exchange and Scale Display, EMEA, Microsoft Advertising Disclosure – I have worked for agencies,…
Over the course of the last three years ExchangeWire has witnessed real time bidding emerge from a technological unknown to…