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Ad Network Archives - Page 17 of 58 - ExchangeWire.com

Ad Network

Why the Agency Alone Will Own the Programmatic Buy & the End of Managed Buys

The Echo Chamber is a regular column, penned by Ciaran O'Kane, on all things ad tech, mar tech and programmatic…

11 years ago

ExchangeWire Weekly European Round-Up

ExchangeWire rounds up some of the hottest stories in the European ad tech scene, and in this week’s edition: The…

11 years ago

ExchangeWire Lifts the Lid on ATS 2015 Series

ExchangeWire is priming itself for a busy 2015, with its ATS event series consisting of six confirmed events taking place…

11 years ago

Telstra’s Premium Video Ambitions

In light of the recent acquisitions of both Ooyala and Videoplaza, ExchangeWire caught up with Andy Solterbeck, Telstra Software Group, SVP,…

11 years ago

Facebook Claims It’s In Ad Tech To Improve Marketing, Not Devour The Industry

Facebook laid down a marker last year in terms of its ambitions in the ad tech sector with the $300m-plus…

11 years ago

‘Où sont les talents?’ French Programmatic Survey Reveals Skills Gap Impeding Growth

The French programmatic advertising sector is in buoyant health, spurred by a growing awareness of how data-led strategies can improve…

11 years ago

‘Cross-Screen’ Is The Buzzword Du Jour As Digital Upfronts Enters Full Swing

This week marks the first IAB UK Digital Upfronts, where some of the industry's biggest names pitch their wares ahead…

11 years ago

Publicis Acquires 20% Of Matomy For £40m

Publicis announced this morning that it is acquiring 20% of Matomy for approximately £40m, with an option to increase its…

11 years ago