Tim Vanderhook, Viant, and MySpace, CEO, speaks to ExchangeWire, on the launch of the company's latest 'advertising cloud' service, and…
ExchangeWire rounds up some of the biggest stories taking place over the last seven days, and in this week’s edition:…
B2B network LinkedIn has announced the latest step in its longer term move towards an ad tech-led strategy, with the…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
Marketers in Asia do not have access to the necessary skills to deploy programmatic and still hold misconceived notion that…
Chris Bourke, Qriously, commercial director, EMEA, asks if 'opinion leaders' responsible for positively spreading information about programmatic advertising have delivered…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
With large-scale publishers increasingly convinced of the benefits of pooling their resources to trade media via premium exchanges and therefore…
The Echo Chamber is a regular column, penned by Ciaran O'Kane, on all things ad tech, mar tech and programmatic…
Three companies in the Asia-Pacific digital marketing space have merged to form a single entity that they say will offer…