The Road to ATS London is a series of specialist posts on technology, data, and the business models emerging in…
Private marketplaces are fuelling programmatic media buying and this preference for dedicated, defined inventory trading is increasingly apparent in the…
The Road to ATS London is a series of specialist posts on technology, data and the business models emerging in…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Most brands in Asia are simply taking campaign methodologies for traditional media, and slapping them onto mobile platforms, without first…
Europe's mega ad tech/digital advertising/digital media week is nearly upon us – when senior level agency, marketer and tech execs descend…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Yahoo, Microsoft, Apple, and SAP report strong earnings, pointing to continued growth in online advertising, mobile, and cloud services. Yahoo…
In this week’s ExchangeWire European Weekly Roundup: marketing technology unicorn, Zeta, receives mega funding round of $125 million; the rebate…
While keen to tap mobile devices to reach their audience, marketers in Asia-Pacific are still struggling to accurately measure the…