Many of the UK’s leading retailers are knowingly cannibalising their revenue potential because they are addicted to the ‘safe’ revenue…
Earlier this week, at ATS London, AppNexus created a stir within the digital advertising industry when Catherine Williams, chief data…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Setting up a programmatic buying strategy is proving to be complex and often involves multiple parties, making it tough for…
Indonesia does not have a robust PII (personally identifiable information) system, making it difficult to track personal details and establish…
An insufficient ad budget for a vast region, inadequate support from industry players, and a media buying system that has…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Coull's CEO, Irfon Watkins writing exclusively for ExchangeWire. Premature proclamations that ‘Flash is dead’ have been made repeatedly ever since…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: MoPub native…
In this week's ExchangeWire European Weekly Roundup: Integral Ad Science says fraudulent ads cost UK advertisers £277m; TubeMogul delivers strong…