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• ChatGPT for Ad Tech: Steps to Build an AI Strategy for Brands

  3 years ago News

  

  The emergence of ChatGPT has been a mainstay of social feeds and discussions across the marketing ecosystem in recent weeks. In light of this and other new generative AI platforms, Remi Lemonnier, CEO, Scibids, discusses the implications for the ad [...]

• Pixalate Survey Finds Reduction in Ad Fraud on Updated Apple iOS 16 Devices

  3 years ago News

  

  Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, examined consumer adoption rates surrounding Apple’s iOS 16, which debuted on September 16, 2022.*  Pixalate examined open programmatic ad sales on iOS devices from [...]

• Pixalate Releases H1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report

  4 years ago News

  

  Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising,  released the H1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of open programmatic CTV [...]

• Ad Fraud on the Rise in APAC – IAS Media Quality Report

  4 years ago News

  

  Integral Ad Science, a global leader in digital media quality, today (September 15th, 2022) released its seventeenth edition of the Media Quality Report for H1 2022, providing transparency into the performance and quality of digital media in the Asia Pacific [...]

• VlionMobi & GeoEdge Partner to Safeguard Real-Time Ad Quality Control

  4 years ago News

  

  VlionMobi, which empowers global e-commerce and gaming companies to achieve their marketing goals, has announced its partnership with GeoEdge, an ad security verification solution provider. GeoEdge works with the world’s leading media, advertising platforms, ad exchanges, and ad alliances to [...]

• VeraViews Delivers First Third-Party Developed Ad-Support Plugin for the Brightcove Web Player

  4 years ago News

  

  Verasity, an ad tech company built on the principles of open ledger technology, announced today (11th August) that the VeraViews ad tech stack has delivered the first third-party developed ad-support plugin for the Brightcove Web Player. Brightcove Inc., the trusted leader [...]

• IAS Finds Majority of Media Experts Are Concerned About Digital Audio Ad Fraud

  4 years ago News

  

  Integral Ad Science, a global leader in digital media quality, today (July 19th, 2022) released its 2022 Amplifying Media Quality in Digital Audio Report.  In partnership with YouGov, a global public opinion and data company, IAS surveyed digital media experts  — [...]

• Buyers Willing to Pay More for Premium High Quality & Trusted Inventory IAB Europe Survey Finds

  4 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today (July 14th, 2022) released results of a new survey, which surveyed buyers to identify their digital advertising quality concerns and understand their attitudes towards industry [...]

• “We All Have a Part to Play”: Lauren Davies of Vevo discusses brand safety

  4 years ago News

  

  As formats and platforms increasingly fragment, brand safety is a question on everyone’s minds in the industry. How to best guarantee your brand is seen in the right places, next to the right content for your audience? Can extensive reach [...]

• The State of Ad Fraud in Mobile and CTV – Q&A with Jalal Nasir, Pixalate

  4 years ago News

  

  Following ATS London 2022, Jalal Nasir, CEO of Pixalate, discusses the ad supply ecosystem, how prevalent fraud has become in the mobile and CTV programmatic ad space, and what the future of ad fraud detection could look like.   How prevalent is [...]

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