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Ad Fraud Archives - Page 9 of 33 - ExchangeWire.com

Ad Fraud

Brand Suitability: Demystifying Blocking and the “DV Clouds”

In this article written exclusively for ExchangeWire, Matt McLaughlin (pictured below), COO of DoubleVerify, responds to concerns over the firm's…

5 years ago

AdColony Receives TAG Certified Against Fraud Recertification for Third Year Running

AdColony, the in-app marketplace for brands, announced today that the Trustworthy Accountability Group (TAG) has awarded it the Certified Against…

5 years ago

Changing Attitudes Towards Walled Gardens vs. Open Web; Record TAG Recertifications

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…

5 years ago

Primis Earns TAG Certified Against Fraud Seal for Third Year Running

For the third year in a row, Primis, an industry leader in video discovery technology, has officially been awarded recertification…

5 years ago

Publishers Let Randoms Stick Ads In Their Slots

In his latest article penned for ExchangeWire, Independent Ad Fraud Researcher Dr. Augustine Fou (pictured below) discusses the risk publishers…

5 years ago

The 404bot, or No Bot at All?

Following the recent news of the 404 bot scheme which purportedly generated fake browser data in order to harvest advertiser…

5 years ago

IAS Threat Lab Calls for Industry To Update Ads.txt Files; 24sata and Njuskalo Selects Permutive

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…

5 years ago

IAS Threat Lab Calls for Industry To Update Ads.txt Files to Stop Growing Bot Scheme

Integral Ad Science (IAS), a global leader in digital ad verification, today announced a threat alert on 404bot, a growing…

5 years ago

Anzu.io Partners With Forensiq

In-game advertising platform Anzu.io and MRC-accredited fraud-prevention solution Forensiq announced a new partnership representing the first-ever fraud detection collaboration for…

5 years ago

Combating Ad Fraud & Hate Speech: Q&A with Jake Dubbins, CAN

In this exclusive interview with ExchangeWire, Jake Dubbins, co-chair of the Conscious Advertising Network (CAN), discusses what steps the advertising…

5 years ago