Ad tech firms are set to play a more prominent role on the agenda of some of the digital media…
Scott Meyer, Ghostery, CEO, discusses details of a recent joint study it conducted with IPONWEB discovering that up to 40%…
This morning saw the opening of ATS London 2014 where increased transparency was universally identified as a key requirement if…
Bharad Ramesh, chief analyst at media advisory firm eMVC (and ex-VivaKi and GroupM Asia veteran), asks the question: ‘How many…
Transparency has been one of the key topics facing the ad tech sector in 2014, with issues such as click…
The City of London Police have moved to further starve online pirates of ad funding by replacing display ads on…
The issue of ad misplacement and the importance of content verification tools to uphold the standing of the programmatic media…
The title of this piece may illicit some barbed retorts, such as; ‘A week-long jolly on Cote d’Azur drinking Rosé…
Click fraud has undoubtedly been one of the topics of conversation in the programmatic advertising sector in 2014, with Google’s…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. This week ExchangeWire recounts how Rocket…