Ahead of AppNexus' series of events to be held in London later this week, Brian O'Kelley, AppNexus, CEO, speaks with…
In this week’s ExchangeWire Weekly European Roundup: ExchangeWire Research debut; ADTRADER Berlin; Cxense acquires Maxifier; Xaxis launches Light Reaction; Rubicon…
Despite being the largest advertising market in Europe by total ad spend, Germany’s media business is still widely regarded as…
The industry is largely agreed upon the weaknesses of last-click attribution, yet it remains in common use. Below, Rafael Garcia-Navarro,…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
OpenX has overtaken Google as the most trusted inventory source, according to figures released this week, as the latter of…
In this week’s ExchangeWire Weekly European Roundup: Verizon buys AOL for $4.4bn in latest round of operator entry to ad…
Click fraud currently costs the advertising industry upwards of $6bn a year, according to the US-based Association of National Advertisers,…
Viewability. It's one of they key issues facing the online advertising industry, as brands - wary of getting scammed -…
Brands have never been keener to put programmatic on the media plan, but with this increased demand comes scrutiny, propelling…