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Ad Fraud Archives - Page 3 of 33 - ExchangeWire.com

Ad Fraud

ChatGPT for Ad Tech: Steps to Build an AI Strategy for Brands

The emergence of ChatGPT has been a mainstay of social feeds and discussions across the marketing ecosystem in recent weeks.…

2 years ago

Pixalate Survey Finds Reduction in Ad Fraud on Updated Apple iOS 16 Devices

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, examined consumer adoption…

3 years ago

Pixalate Releases H1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising,  released the H1…

3 years ago

Ad Fraud on the Rise in APAC – IAS Media Quality Report

Integral Ad Science, a global leader in digital media quality, today (September 15th, 2022) released its seventeenth edition of the…

3 years ago

VlionMobi & GeoEdge Partner to Safeguard Real-Time Ad Quality Control

VlionMobi, which empowers global e-commerce and gaming companies to achieve their marketing goals, has announced its partnership with GeoEdge, an…

3 years ago

VeraViews Delivers First Third-Party Developed Ad-Support Plugin for the Brightcove Web Player

Verasity, an ad tech company built on the principles of open ledger technology, announced today (11th August) that the VeraViews…

3 years ago

IAS Finds Majority of Media Experts Are Concerned About Digital Audio Ad Fraud

Integral Ad Science, a global leader in digital media quality, today (July 19th, 2022) released its 2022 Amplifying Media Quality…

3 years ago

Buyers Willing to Pay More for Premium High Quality & Trusted Inventory IAB Europe Survey Finds

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today (July 14th, 2022) released results…

3 years ago

“We All Have a Part to Play”: Lauren Davies of Vevo discusses brand safety

As formats and platforms increasingly fragment, brand safety is a question on everyone’s minds in the industry. How to best…

3 years ago

The State of Ad Fraud in Mobile and CTV – Q&A with Jalal Nasir, Pixalate

Following ATS London 2022, Jalal Nasir, CEO of Pixalate, discusses the ad supply ecosystem, how prevalent fraud has become in…

3 years ago