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Ad Fraud Archives - Page 27 of 33 - ExchangeWire.com

Ad Fraud

How Not to Survive the Ad-block-alypse

It seems that everybody is weighing in on the issue of ad blocking and the impact it's having on the…

10 years ago

Ad Fraud, Viewability & Brand Safety: The Three Core Issues

On 24 February, ExchangeWire attended a town hall event hosted by JICWEBS at the IAB, which addressed the three core…

10 years ago

Focus on Click-Based Metrics Driving Ad Fraud in Asia

Digital ad fraud continues to be a global problem, with brands increasingly concerned about bot clicks and the accuracy of…

10 years ago

Is Network-Level Ad Blocking a Lose-Lose Situation?

On Friday (19 February) the mobile network operator (MNO) Three delivered the news that, in partnership with Shine Technologies, it would…

10 years ago

Global Bot Fraud to Cost USD$7.2bn in 2016; TV no Longer Dominant Screen

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

Failure to Act Against Ad Fraud is Equal to Supporting Cybercrime

With malvertising reportedly rising over 300% in the last year – and with ad fraud widely reported to be at least a…

10 years ago

Overcoming Technical Barriers to Creative Innovation in Programmatic Advertising

While budgets and ad spend increase, and programmatic seems ever-on-the-rise, viewability figures appear to be headed south. From the complex web…

10 years ago

Coull Raises Funding; EU is Suspicious of Big Data

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: January funding…

10 years ago

Brazil’s Ecommerce Grows By 26% on Christmas; Local Authorities Concerned About Fraud

In the first Monday of 2016, we bring the LATAM Roundup to you with an overview of the digital sales…

10 years ago