It is a market all major players want to penetrate, but China's unique environment presents challenges that have created an…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Impact Radius…
Ad fraud is huge. The ANA estimates that ad fraud is a USD$7.2bn (£4.9bn) problem for the ad industry. ExchangeWire…
It may be widely touted to bring about improved efficiencies with automation, but programmatic does not mean machines should completely…
Last week (18 May), UK law firm Kemp Little held their annual conference, 'The Fourth Industrial Revolution… or Evolution'. In…
ExchangeWire invite Dr Augustine Fou (pictured below), a cybersecurity and ad fraud researcher, who advises advertisers, publishers, and agencies on the…
Ad fraud is a huge industry topic; but mobile ad fraud receives comparatively limited airtime. How big an issue is…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Comcast buys…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Now & Next is a feature written by the ExchangeWire Research team. Every four weeks, we review the latest research, provide…