December 2016 saw the outing of Methbot, a botnet controlled by a single group in Russia, operating out of data…
On 29 January, Marc Pritchard, global chief brand officer at Procter & Gamble, delivered a keynote at the US IAB Annual…
With so much industry conversation around ad fraud, brand safety, viewability, and ad blocking, it can be difficult to know…
The advertising industry is not without its challenges. And marketers can have a tough time grappling with these challenges alongside…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad-Juster acquired…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Brands need to bring their focus back to the basics in 2017 and invest more effort in creating mobile ads…
Despite growing investment in programmatic and mobile advertising, anxiety still looms – 60% of agency professionals said inventory quality is…
For China's ad tech industry, the pressing new year resolution for 2017 appears to be building trust and transparency in…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Methbot controversy;…