Fraudulent traffic has been around for ages, and continues to be perpetuated with the growth of online advertising. As Rich…
It may seem paradoxical, but data alone is not sufficient for Asia-Pacific marketers to ensure their data-driven campaigns will be…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Are western marketers making unfounded assumptions about the state of brand safety and ad fraud in China? In the first…
The media and marketing sectors are in the midst of a fierce technology arms race against the malware and sophisticated…
On 21 October, 2016, the internet faced its largest Distributed Denial of Service (DDoS) attack on record, with hackers knocking…
The spotlight has been shining firmly on fraud and safety in the digital advertising industry of late, forcing technology platforms…
In this industry byliner, SelectMedia's CEO and founder, Sagi Gordon, discusses the growth of video marketing in Asia-Pacific and urges…
Although last week’s front page ‘Brands fund terror’ headline was less than flattering for our industry, it is certainly not…
On 9 February, 2016, The Times published an investigative article on the topic of brand safety, with the explosive headline, 'Big…