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Ad Fraud Archives - Page 2 of 33 - ExchangeWire.com

Ad Fraud

AlgoriX Partners with HUMAN to Battle Ad Fraud & Improve Inventory Quality

AlgoriX, an independent global media and technology company that operates a global AI-powered exchange providing monetisation and advertising solutions to…

1 year ago

The Cat-and-Mouse Game of Ad Fraud: Staying Ahead of Threats

It's time to rethink the ways that the ad tech sector approaches a growing criminal enterprise that is worth billions…

2 years ago

Advertisers to Spend Billions on Ad Fraud; Lazada Woos Sellers Hit by Indonesia’s Social Commerce Ban

In today's ExchangeWire news digest: New research indicates advertisers will spend billions on ad fraud this year; Alibaba's Lazada attempts…

2 years ago

MGID Partners With Pixalate to Address Ad Fraud & Monitor Traffic Quality

MGID, the global advertising platform, today (September 26th, 2023) announced its strategic partnership with Pixalate, the market-leading ad fraud protection,…

2 years ago

MGID Expands Partnership with GeoEdge to Reinforce Fight Against Deceptive Ad Practices

MGID, the global advertising platform, has expanded its partnership with GeoEdge, the premier provider of ad security and quality solutions…

2 years ago

Google Repays Agencies Following Adalytics Report; Netflix Trials Game Streaming

In today's ExchangeWire news digest: Google repays agencies following Adalytics report; Netflix trials game streaming; and Indian court rules against…

2 years ago

Google Sued Following Accusations of Ad Fraud; WPP Reduces Full-Year Forecast Amid Lower Spending

In today's ExchangeWire news digest: Google faces legal action following accusations it misled advertisers; WPP lowers its full-year forecast; and…

2 years ago

DoubleVerify & Roku to Continue Joint Investigations into Ad Fraud Schemes in Streaming

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, and Roku, Inc., announced that the companies will…

2 years ago

IAS Uncovered a Malicious VPN App with Over 1m Downloads that Hijack Residential IPs for Ad Fraud

The IAS Threat Lab recently uncovered an elaborate fraud scheme in a virtual private network (VPN) app targeting Android phones…

2 years ago

The MadTech Sketch: Are NFTs the Future of Brand Loyalty?

The MadTech Sketch is back. This week Ciaran O'Kane has turned his attention to the nascent world of Web3, and…

2 years ago