There is urgent need to define viewability and create standardised metrics for mobile ads in Asia-Pacific, where marketers remain hooked…
With the brand safety scandal raging on since March of this year, one term that keeps cropping up as a…
Fake news is a hot topic across the globe. The concept of fake news is particularly pertinent and discussions focus on…
All parties with a stake in the Asia-Pacific ad tech industry are responsible for ensuring programmatic delivers the value it…
Reaching consumers with personalised marketing and relevant messaging is clearly the holy grail in advertising. But staying on top of…
Brand safety is hugely important in the current climate of suspicion towards digital advertising. Frances McCann (pictured below), partner manager, Blis,…
In an effort to raise standards in digital advertising, and address key issues facing the industry, the IAB UK is…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Certification and…
Ad fraud and brand safety issues associated with programmatic do exist, so ad-tech vendors need to step up and help…
The GDPR is on everybody's mind. But will it be effective in battling ad fraud? Erika Soliven (pictured below), marketing…