ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams,…
Some believe it is hogwash, while others say it is necessary for their company's survival, but one thing is certain…
The battle against ad fraud has raged on in 2017, but there is much to be positive about in industry…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
It has been touted as a simple and effective way to combat ad fraud; but ads.txt has reportedly hit some…
With media buyers seeking out more efficient paths to supply and demanding greater transparency in fees and auctions, it is…
Ad fraud affects every stakeholder in the advertising industry. But rather than doctor the symptoms, the industry needs to get…
Ad fraud: a billion-dollar problem and a surefire way to get rich quick. For the criminals doing it, that is,…
Recent reports have suggested Japan has the highest rate of ad fraud globally, with a whopping 81% of all impressions…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams,…