ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: JICWEBS and…
Traditional media may still dominate in India, but this will evolve and ad tech companies have to start creating products…
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Nielsens Digital Ad…
With DSPs increasingly making ads.txt mandatory for their publishers, the pressure is on publishers to adopt the IAB project in order to…
Ad fraud remains a conundrum for the programmatic industry, threatening even perfectly legitimate publishers with losing their ability to fund…
ExchangeWire talks to Maggie Mesa (pictured below), VP mobile business development, OpenX about the different strategies for desktop and in-app…
Viewability remains a hot topic in the ad tech community. With ad fraud continuing to loom over digital advertising, new…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams,…
From security, to compliance, to intelligence, data appears to be the main focus for Asia's ad tech community in the…
Born out of the merger between AOL and Yahoo, Oath is now looking to reach two billion users by 2020…