ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAS in-app protection…
2017 was, perhaps, the most challenging year that digital has faced to date. However, these challenges have seen the industry…
Advertising Association and WARC’s Expenditure Report shows that UK mobile ad spend rose by 30.7% year-on-year in 2017, representing the eighth…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Marketers in Australia must push ahead and demand more transparency in 2018, which will see trust continue to be the…
In today’s world, the ability to trade securely, and with complete control over where budget is being invested, is critical…
Telcos hold a wealth of high-quality data that can not only help mobile marketers better understand their audience, but also…
Fraud remains a key threat to the digital advertising world and has been a pervasive hazard throughout its history. Where…
With 2017 now behind us, it’s time for advertisers to look ahead. Data – and the insights it provides –…
Do we need to accept that ad fraud is a part of the advertising industry? Or, is it time to…