UK & US Unite Behind One Industry Standard Against Ad Fraud; WPP Shares Plunge 22% After Weak Third Quarter;BuzzFeed Investigation Reveals…
Following the release of PubMatic’s report, ‘Understanding Inventory Quality: Thinking Beyond Bots’, ExchangeWire speaks with Eric Bozinny (pictured below), director,…
The simple relationship between publishers and advertisers has become increasingly complex, with the introduction of sophisticated digital ad buying. The…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Brand Safety…
In July 2018, the IAB Tech Lab released the technical specifications of the latest iteration of the OpenRTB protocol, version…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Ad…
Digital advertising is a complex industry, where challenges and opportunities are plentiful. As the General Data Protection Regulation (GDPR) and…
Fraud in the advertising sector is nothing new, but awareness is on the rise. According to a new study in…
Marketers and publishers need to better arm themselves to tap opportunities from the growing adoption of mobile in Asia-Pacific, or…
Digital ad spend is at an all-time high, and so is fraud, writes Asaf Greiner, CEO and co-founder, Protected Media, exclusively…