Consider the terms 'fraud', and 'waste'. While fraud conjures up the emotions of anger, alongside romanticised mental imagery of scheming…
Following an increased presence of gaming developers and publishers at advertising industry events, such as Cannes Lions and DMEXCO, within…
Optimisation of spend has always been a critical element to advertisers given the somewhat volatile nature of the ad industry.…
Cannes Lions 2019 has come to a close, bringing an end to this year’s menagerie of yacht-hopping, deal-making, and bread-breaking.…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…
Whilst the problems associated with ad fraud are well documented, the mechanisms by which malicious players act, along with how…
Advertising fraud has for a long time cast a shadow over the ad- and martech ecosystem, compromising everything from brand…
The ad industry has long struggled with a poor public reception, with trust in the industry at a low ebb,…
The real challenge: WebRTC (Web Real-Time Communications) is a serverless communications protocol, and WebRTC malvertising is only detectable via behavioural…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and…