ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus…
Google has been blocking ads it deems intrusive since mid-February. In this opinion piece for ExchangeWire, Oliver Gold (pictured below),…
Google's decision to equip their Chrome browser with an ad-blocker has caused controversy. What is seen as an all-too-easy solution…
The subject of ad blocking may have enjoyed a media hiatus recently, as issues such as brand safety take centre…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Ad blocking is nothing new, but newer versions continuously being released continues the headaches for both advertisers and publishers. Writing…
In this Q&A with ExchangeWire, Andy Evans (pictured below), CMO, Sovrn, suggests measures to be taken against ad fraud which go…
The advertising industry as a whole has always understood the importance of an ideal user experience, not just to get…
Born out of the merger between AOL and Yahoo, Oath is now looking to reach two billion users by 2020…
It's official. The world is mobile. So, are we getting to a stage where mobile isn't classed as a separate…