Serving effective ads which simultaneously enhance viewer experience is a perennial goal of the advertising industry, however in tough times…
Ad blocking, a scourge to online publishers, costing them an average of over £930,000 per year according to certain estimates.…
Last week it emerged that Google is pushing ahead with plans, made public earlier in the year, to limit the…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and…
Scripps to Acquire Triton; Major Ad Exchanges Create Shared Principles to Achieve a Better Programmatic Marketplace; Pangaea Alliance Expands Publishers, Products &…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Ad…
The more things change, the more they stay the same. Football nearly came home, Harry and Meghan tied the knot,…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Eastern Europe…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad Blocking…
Ad blocking is an inescapable reality in 2018. Not only is the amount of ad-blocking use increasing, but some of…