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Ad Blocking Archives - Page 2 of 13 - ExchangeWire.com

Ad Blocking

IAS Partners with Google in Building An Industry-Leading Automated Tag

Integral Ad Science (IAS), the global leader in digital ad verification, and Google Campaign Manager, the largest global ad server,…

5 years ago

Google Expected to Launch Default “Heavy Ad” Blocker; Facebook to Pay France Back-Taxes

In today's ExchangeWire news digest: a new default setting that will block "heavy ads" from Chrome is expected to be…

5 years ago

Xandr Teams up with IBM and Reach to Tackle “Coronavirus Blocklist”

A collaboration between IBM and Xandr, AT&T’s advanced advertising company, and the UK’s largest commercial news publisher Reach, heralds a…

5 years ago

Bridging the Gap between Print and Digital: Q&A with Maria Hedengren, Readly

Maria Hedengren (pictured below), CEO of digital magazine firm Readly, writes exclusively for ExchangeWire about moving print publications to the…

5 years ago

60% of Content Containing COVID-Related Keywords Is Brand Safe

GumGum, Inc., an artificial intelligence company specialising in solutions for advertising and media, today [14 April] released data indicating that…

5 years ago

Intention and Precision to Reach Audiences: Q&A With Jed Hartman, Channel Factory

Chief commercial & strategy officer at Channel Factory, Jed Hartman (pictured below), speaks exclusively to ExchangeWire about GroupM's recent Consumer…

5 years ago

Google and Twitter Reverse Corona Ad Ban; Stuart McLennan Appointed Rakuten’s APAC SVP

In today's ExchangeWire news digest: Google and Twitter reverse corona virus ad ban; Rakuten Advertising appoints Dentsu Aegis Network's Stuart…

5 years ago

Overzealous Ad Blocking Sees Publishers Lose Out; E-Commerce on the Rise in US Lockdown

In today's ExchangeWire news digest: publishers lose out as advertisers block coronavirus-related keywords; America sees a dramatic rise in e-commerce;…

5 years ago

COVID-19 Sees Publisher Revenue Guarantees Falter; Google Unflinching in Cookie Termination Plan

In today's ExchangeWire news digest: COVID-19's impact on the economy sees revenue guarantees to advertisers fall; Google has made clear…

5 years ago

Broadsign Partners with AdMobilize; TVSquared Launches Always-On Attribution Platform

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…

5 years ago