Yesterday (1 March), the IAB UK released the latest ad blocking report, conducted online by YouGov, which revealed that 22%…
The worlds of ad tech and martech have long been on a collision course. The lines between the two are…
On Friday (19 February) the mobile network operator (MNO) Three delivered the news that, in partnership with Shine Technologies, it would…
With MWC just around the corner, Tuesday [16 February] saw a fantastic turnout from the media and marketing world for…
Data privacy is a consistently hot topic and the flames are fanned with questions around what constitutes personal data and…
The internet is now visual. Two billion images are being shared on social media every day. How is this affecting…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Today, (26 January) Oriel Ventures announces the public launch of its content protection technology that renders desktop, mobile, and even ISP…
Email seems to be an unlikely channel for programmatic advertising, yet LiveIntent has seen significant growth recently. Maybe precisely because…
While budgets and ad spend increase, and programmatic seems ever-on-the-rise, viewability figures appear to be headed south. From the complex web…