Adform Campaign Planner Launch Generates Significant Online Engagement

Adform, the most powerful and safe media buying platform built for game changers, celebrates today (May 12th, 2025) the results of its digital campaign to promote its new, AI-powered Campaign Planner. A collaboration across its global teams, brand, and agency partners, Adform propelled the Planner with its first-ever client livestream, featuring testimonials from those who received early access. 

Since launch, the content has driven impressions and click-throughs well above the benchmark, reflecting the successful efforts of the Adform team, as well as the industry’s demand for the enhanced media efficiency and outcomes that the Planner offers. 

As a leading innovator in digital advertising, Adform tailors its solutions to the evolving needs of its clients. This is why, ahead of the launch of the latest iteration of its game-changing platform, it gave its close partners —Vodafone, Publicis, Wolt, and Territory Media —early access to the Planner to receive their honest feedback. These representatives were invited to a location in London, where, alongside Adform’s CEO and CTO, Troels Philip Jensen and Jochen Schlosser, they shared their thoughts on the Planner.

The resulting livestream, which aired exclusively to Adform’s clients on 13th March, achieved impressions over three times the benchmark and engagement over twice the benchmark. The testimonials, published on 25th March, also achieved engagement and click-through rates over double the normal benchmark.

One of these high-performing testimonials came from Izzy Morris, paid social and programmatic lead, Vodafone UK, who said: “As the digital landscape keeps changing, we want to make sure that we're reaching the right people on the right devices without losing sight of how our media budget is being spent. Our partnership with Adform has been crucial in driving our growth and innovation through programmatic solutions. The Planner helps us take things even further, and it's built to be one seamless solution, allowing us to continue experimenting and stay ahead in such a diverse industry.”

Commenting on the launch of the campaign, Jochen Schlosser, chief technology officer, Adform added: “The complexity of such a launch is massive and we’re delighted to see it achieve exactly what it set out to. A huge thank you to the many people involved in crafting and delivering this campaign, making it a success. The glowing testimonials we’ve received and the widespread interest from advertisers in their experiences of the Planner, confirm that the industry is eager to embrace this next stage of programmatic. Adform has always led the way in innovation, and with the Planner, we continue to set the benchmark for media planning excellence.”