Zefr Announces Launch of Pre-Screen Brand Safety Solution for Google’s Search Partner Network (SPN)

Zefr, a global leader in brand suitability technology for social platforms, announced today the launch of its new Pre-Screen Exclusion List Solution for the Search Partner Network (SPN). This new offering enables advertisers to pre-screen and exclude domains across Google’s Search Partner Network (SPN) inventory, ensuring campaigns align with trusted industry brand safety and suitability standards—before a single impression is served.

With Zefr’s new SPN Pre-Screen solution, Zefr provides independent, weekly verification of the SPN domain list and deploys customised exclusion lists informed by Zefr’s advanced AI and human-in-the-loop classification processes.

"Brand safety is not just about reacting after the fact—it’s about putting proactive controls in place," said Richard Raddon, co-founder & co-CEO of Zefr. "Our SPN Pre-Screen solution gives advertisers the transparency and tools to confidently activate campaigns on Google’s Search Partner Network, knowing that every domain has been evaluated through the lens of industry standards."

This solution provides a new capability for advertisers using campaign types such as search, standard shopping, apps, and performance max, which can all leverage SPN inventory. By validating domains prior to activation, Zefr’s solution complements existing Google brand safety and suitability protections and empowers advertisers with greater controls at scale.

Key benefits of Zefr’s SPN Pre-Screen Solution for Google include:

• Independent pre-screen domain validation for the Google Search Partner Network.
• Ongoing classification aligned with industry standard safety and suitability definitions.
• Customisable exclusion lists tailored to brand-specific risk tolerance.
• Weekly refresh cadence for continuous transparency and control.

Zefr’s solution builds on its broader mission to bring transparency, precision, and trust to advertising across the digital ecosystem. As the digital landscape grows more complex, Zefr remains committed to equipping brands with the tools they need to maximise performance on social platforms while maintaining their brand preferences. .

For more information on Zefr’s SPN Pre-Screen Brand Safety solution, visit www.zefr.com, or reach out to ai@zefr.com to request a demo.