NumberEight & Odeeo Partner to Enhance In-Game Audio Advertising with Advanced Audience Targeting for Brands

NumberEight, a global leader in privacy-first, ID-less data solutions, today (May 8th, 2025) announced a strategic partnership with Odeeo, the leading in-game audio platform. 

This collaboration integrates NumberEight’s Affinity Audience solution into Odeeo’s high-performance in-game audio inventory, unlocking new opportunities for advertisers to reach incremental, highly engaged gaming audiences with greater precision, at scale, and without relying on personal identifiers.

With over 3 billion gamers worldwide, the gaming ecosystem represents one of the most dynamic, diverse, and rapidly growing digital audiences. Until now, advertisers have faced challenges in accessing meaningful targeting at scale within gaming environments. By combining Odeeo’s immersive, measurable audio ad formats with NumberEight’s AI-powered Affinity Audiences, brands can now run smarter, audience-driven campaigns that match gaming’s energy and engagement, all while maintaining a seamless, respectful player experience.

Advertisers tapping into Odeeo’s premium inventory can now activate curated, ID-less audience segments across some of the most in-demand groups, including Gen Z, Affluent Consumers, Multicultural Voices, Sports Fans, Tech Enthusiasts, and Music Lovers. Specialised seasonal and event-based audiences, such as Super Bowl Blitz, Black Friday and Cyber Week Shoppers, and Summer Getaways, are also available, allowing brands to align their messaging with key cultural and commerce moments.

"Gaming is an immersive, interactive space — one where advertisers have an incredible opportunity to reach audiences who are deeply engaged," said Abhishek Sen, CEO and co-founder of NumberEight. "Together with Odeeo, we're giving brands a smarter, privacy-first way to unlock gaming’s full potential and connect with the right people, in the right moments. Let’s break that myth of gamers only being 14-year-olds with actionable data."

"At Odeeo, our mission is to build the future of non-interruptive in-game advertising," said Amit Monheit, CEO and co-founder of Odeeo. "Our partnership with NumberEight advances that vision by enabling advertisers to target audiences with greater precision, creativity, and relevance — all without disrupting the gaming experience players love."

This partnership marks a major step forward in making in-game audio advertising more addressable, effective, and brand-safe, helping advertisers achieve better outcomes while embracing the power of gaming as the next great advertising frontier.