First-id & Implicit Combine the Strength of Médiamétrie’s Internet Panel with the Power of Deterministic Identifiers

Implcit, a specialist in advertising statistics and artificial intelligence (AI), and First-id, a key player in deterministic identification, announce their groundbreaking alliance. This partnership aims to address major challenges faced by advertising stakeholders: accurately reaching the right audiences across all environments (devices and browsers), while ensuring privacy compliance and delivering maximum performance. 

A high-performance, powerful, and privacy-first alliance: Built on the combined strength of First-id’s deterministic identifier (deployed across 200+ premium publishers) and Implcit’s predictive capabilities (based on Médiamétrie’s internet panel), this alliance enables: 

• The qualification of over 47 million internet users in France, including in cookieless environments throughout their entire browsing journey.
• Access to a catalogue of 180 segments (socio-demographics, behaviours, purchase intentions, etc.).
• Create tailor-made segments within 24 hours to activate brands’ specific personas.
• Distribute across over 200 premium domains while controlling, capping, formats (display, video, native), and distribution contexts.

All of this through the usual purchasing tools or in a full managed service model, tailored to meet the needs and resources of each client.

A proof in practice: Easter peak period: To demonstrate the effectiveness of their approach, Implcit and First-id collaborated with Zenith, the media agency for Intermarché, on a test campaign.

The objective was clear: to drive website traffic through qualified targeting. Several million First-id identifiers were qualified by Implcit for the specific targets during Intermarché's Easter peak period: families with children, deal seekers, chocolate lovers...

This collaboration demonstrates the ability of the Implcit x First-id alliance to combine targeting performance, data privacy compliance, and amplified reach. In a context of extreme fragmentation and audience loss, this solution represents a new path forward for:

Agencies: More control, greater precision, less dependence.

Publishers: Better accessibility to their enhanced audiences.