FirstPartyCapital Launches FirstPartyStudio to Empower Start-Ups with High-Quality Expertise

FirstPartyCapital, the leading investment fund into ad tech, martech, and digital media companies, has today (April 29th, 2025) announced the launch of FirstPartyStudio, offering group and individual expertise to technology businesses. 

Businesses in the ad tech, martech, and media sectors need to be nimble, with technological developments, regulatory changes, and shifting consumer behaviours creating a fast-paced and challenging industry to operate in. Made up of highly-skilled industry experts, FirstPartyStudio delivers fractional support to help businesses tackle these demands and drive success. 

The model blends three core offerings:

• Incubation of new startups aligned with market needs.
• Strategic services for the FirstPartyCapital portfolio companies to drive growth and efficiency.
• Consultancy for independent media owners, agencies, and ad tech firms seeking growth, expansion, or transformation.

Operating under a Venture Studio model, FirstPartyStudio provides hands-on support, strategic guidance, and operational expertise, partnering with founders at every stage to foster sustainable growth through tailored mentorship, data-driven strategies, and a strong network of industry connections.

Led by FirstPartyCapital co-founder Kevin Flood, FirstPartyStudio’s founding team includes:

• Kevin Flood: Driven by a passion for creating and scaling successful businesses, Kevin demonstrates a proven ability to spot opportunities and build innovative ventures from the ground up.
• Dave Barr: A dynamic leader with a wealth of experience in building scalable and repeatable revenue with business owners at businesses such as Venatus, Sovrn, and Onscroll.
• Nick Fletcher: A seasoned commercial product visionary, transforming digital strategies into scalable revenue growth across video, display, audio, and ad tech businesses, building smarter products, stronger partnerships, and sharper market positions.

The team will be supported by a group of senior leaders from across Europe and the US, who offer wide-ranging expertise in sectors including publishing, agency, and technology. This collaborative approach will ensure FirstPartyStudio appoints the most appropriate skill set to deliver on each client’s needs, while drawing on the broad scope of knowledge to drive results.

Commenting on the launch, Kevin Flood said: “The ad tech industry is at a pivotal moment where commercial models, technology and governmental decisions all come together to create transformation, but also challenges. It’s a bumpy road for businesses to navigate, and industry experience is a vital tool to support success. We’re excited to bring together the expertise and network we’ve gathered through FirstPartyCapital and take a hands-on approach to creating a future industry we can all be proud of.”

FirstPartyStudio is seeking entrepreneurs and startups looking for expert guidance, hands-on support, and a proven framework for success. For more information, visit firstpartystudio.com.