MGID Partners with IAS to Strengthen Third-Party Measurement & Optimisation

MGID, the global advertising platform, announces its new partnership with Integral Ad Science (IAS), a leading global media measurement and optimisation platform, to enhance ad measurement and optimisation and campaign performance measurement for its advertisers. This collaboration replaces the recently discontinued Oracle Moat, positioning IAS as MGID’s premier solution for ensuring transparency, brand safety, and accurate campaign metrics.

Through this partnership, IAS’s advanced technology will integrate MGID’s platform, offering advertisers real-time insights into the quality, viewability, and suitability of their ads. Advertisers will be able to monitor key metrics such as attention, reach, frequency, and invalid traffic, gaining a granular understanding of where and how their ads are being viewed and achieving better performance across MGID’s global native advertising network.

“We’re excited to welcome IAS as our new ad measurement and optimisation partner,” said Sergii Denysenko, CEO of MGID. “With Oracle exiting the ad tech space, it was crucial for us to partner with a company that shares our commitment to transparency, quality, and performance. IAS’s cutting-edge technology gives our advertisers continued confidence in the integrity of their campaigns while providing precise insights to optimise results and protect brand integrity.”

Advertisers using MGID’s platform will now have access to IAS’s robust reporting tools, enabling them to measure ad effectiveness across multiple channels and environments. These insights will help advertisers refine their strategies, ensuring their campaigns reach the right audiences in safe, suitable, viewable, and fraud-free environments. The enhanced capabilities will maximise the value of every ad impression in line with advertisers’ campaign goals.