LG Ad Solutions Appoints Mike Evans as SVP, Head of US Sales

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today (April 22nd, 2025) announced the appointment of Mike Evans as senior vice president, head of US sales. This key leadership hire comes as the company continues to experience significant momentum and scale across markets, further solidifying its position at the forefront of CTV innovation.

Evans is widely recognised across the industry for his strategic acumen and ability to scale high-performing teams. He brings more than two decades of experience in digital media and advertising technology, having held leadership roles at companies including Oracle, Xaxis, TURN, MediaMath, and IDG. Prior to joining LG Ad Solutions, he served as senior vice president of demand facilitation at Magnite, where he led the US demand team and helped drive key partnerships and revenue growth.

“Mike’s deep expertise and leadership style are exactly what we need as we enter our next phase of expansion,” said Serge Matta, president of global ad sales at LG Ad Solutions. “He’s widely respected in the industry not just for his results, but for his ability to inspire and lead teams with integrity. We’re thrilled to welcome him to LG Ad Solutions.”

In his new role, Evans will oversee the entire US sales organisation, including direct sales, client partnerships, and revenue strategy. He will report directly to Matta and collaborate closely with leaders across marketing, product, and operations to accelerate growth and deliver value to advertisers in the evolving CTV landscape.

“LG Ad Solutions is one of the most exciting companies in media right now — the team, the vision, the technology — it’s all there,” said Evans. “I’m honoured to step into this role and look forward to helping shape the future of TV advertising alongside such a talented group.”

Originally from Northern Virginia and now based in Miami, Evans is known for his thoughtful leadership and deep commitment to client success. Evans’ appointment marks a significant milestone as LG Ad Solutions continues to invest in top-tier talent and leadership to power its next stage of growth.