MarkApp Announces Strategic Partnership with Sovrn

MarkApp, the independent programmatic exchange and contextual media agency, today (April 14th, 2025) announced a new partnership with Sovrn, a leader in publisher monetisation, commerce solutions, and privacy-safe audience targeting. Through this partnership, MarkApp will enhance its value proposition by integrating Sovrn’s advanced commerce and audience products into its real-time bidding infrastructure.

The integration will allow MarkApp to activate Sovrn’s commerce solution, enabling monetisation of shopping-intent traffic through dynamic product linking, affiliate performance optimisation, and contextual shoppability. Additionally, Sovrn’s audience segments, built from billions of deterministic, first-party data points will be available for targeting within MarkApp’s contextual bidding platform, particularly valuable in the post-cookie environment.

MarkApp will roll out Sovrn’s capabilities across its programmatic and direct deal channels, including PMPs and curated contextual marketplaces. The collaboration supports campaigns across web, mobile app, and CTV formats, with an emphasis on scalable performance media and retail-driven audiences.

This partnership reinforces MarkApp’s commitment to innovation in contextual intelligence, AI-driven curation, and sustainable media buying practices—while enabling brands to reach high-value shoppers and audiences without dependency on third-party identifiers.

Vasilis Oikonomou, Deputy CEO at MarkApp, commented: “Sovrn brings real signal strength to our contextual and performance-based offering. Together, we’re closing the loop between attention, context, and conversion—while giving advertisers access to privacy-resilient targeting at scale across all environments.”