Stockholm’s DOOH Market Now Complete: JCDecaux Sweden Launches Programmatic Buying via VIOOH

JCDecaux Sweden, part of the global JCDecaux network, has announced the launch of its programmatic digital out-of-home (prDOOH) offering, solidifying Stockholm’s position as a premier programmatic advertising hub in Scandinavia. The partnership with VIOOH, the leading premium global digital out-of-home supply-side platform, opens up unparalleled programmatic access to high-impact advertising spaces in the region's capital.

At the end of April, 270 of JCDecaux Sweden’s premium digital screens, including 225 strategically located in Stockholm’s bustling city centre, will be available for programmatic buying. Utilising data from Outdoor Impact, this new data-driven approach provides effective and targeted advertising, with the ability to tailor messages to audiences and using real-time, contextual data triggers. prDOOH will also make it easier for global brands to align DOOH with broader digital campaigns.

“By enabling programmatic buying across our network, we are not only completing the Swedish DOOH landscape but also offering international brands a new and streamlined gateway to reach key Scandinavian audiences,” states Magnus Heljeberg, CEO of JCDecaux Sweden. “Stockholm, as the capital of Scandinavia, is a crucial market for local and global campaigns, and our programmatic integration simplifies access to this vital demographic.”

“The launch of programmatic DOOH is perfectly timed to meet the growing demand for programmatic digital-out-of-home in Sweden, both locally and internationally. Advertisers seek smart and efficient data-driven solutions that offer flexibility to enhance engagement with their target audiences and omnichannel campaigns,” says Cecilia Ottobre, sales director at JCDecaux Sweden.

The collaboration with VIOOH ensures seamless integration with over 40 major global DSPs, making JCDecaux Sweden’s inventory accessible to advertisers worldwide. 

“Integrating JCDecaux Sweden provides both domestic and international brands with the ability to utilise VIOOH Trading Manager, enabling real-time, data-driven programmatic trading to engage with their target audiences, including in Scandinavia's most influential city,” says Gavin Wilson, global chief commercial officer at VIOOH.

JCDecaux Sweden invites global media agencies and brands to explore the dynamic opportunities presented by this programmatic launch. With access to Stockholm’s high-value audiences and the efficiency of programmatic buying, advertisers can now achieve unprecedented targeted campaigns.