Growing for Growth; Azerion UK Expands Commercial Team with Three New Hires

Digital advertising platform Azerion UK has made three new hires to its commercial growth team as it continues to focus on expanding its business operations.

Marco Perin joins the company as growth and strategy director following several roles at Nano Interactive. Two account director roles are filled by Genevieve Fitzhenry and Susana Yanez. Fitzhenry previously held senior positions at Ogury, Seedtag, and Hawk, now an Azerion company; Yanez comes from Mumsnet where, as head of agency partnerships, she looked after the forum’s relationships with GroupM and Publicis.

"We have made significant strides at Azerion over the past year, delivering strong results through our commitment to innovation, cutting-edge technology, and client-focused solutions, all powered by our highly skilled team," says Dean Nagib, commercial director at Azerion UK. "Marco, Genevieve, and Susana will play a key role in helping clients gain a deeper understanding of Azerion’s comprehensive omnichannel offering, enabling us to further enhance the support we provide. By strengthening partnerships and delivering value, we can expand our reach as well as drive long-term success for our clients."

Azerion is a full-service digital advertising partner for brands, agencies, and publishers. Through its omnichannel capabilities, it drives continuous business growth by curating and connecting scalable, addressable custom audiences with attention-optimised formats and creative solutions across the entire customer journey. 

Whilst it remains platform agnostic, Azerion leverages its own tech stack - including a demand side platform (DSP), data management platform (DMP), and supply-side platform (SSP) - to enable greater efficiency and precision in delivering outcomes. The company offers both managed service and self-serve solutions tailored to meet its clients' needs.