Nexxen Addresses Advertising Fragmentation in German Market with Launch of TV Intelligence Solution

Nexxen, a global, unified advertising technology platform with deep expertise in data and advanced TV, today (April 8th, 2024) announced the launch of its TV Intelligence (“TVI”) solution in Germany, enabling advertisers to more effectively activate and optimise their campaigns holistically across linear and digital channels.    

As viewership fragments across traditional and emerging TV, a cross-screen, data-driven view is critical to reaching audiences with greater precision and scale. The launch of TV Intelligence marks the availability of automatic content recognition (“ACR”) data outside of closed-loop platforms, aiding German advertisers in achieving this incremental reach with TV-viewing audiences across Nexxen’s premium publisher partners, as well as controlling frequency and competitive conquesting.  

Key benefits of TV Intelligence include:   

• Viewership audiences – Robust TV targeting offerings that deliver precise, representative and scalable reach across new and known audiences, leveraging TV viewership data, in-content-based attributes or media adjacency within linear, CTV, and over-the-top (“OTT”)
• Measurement (launching later in 2025) – In-house measurement solution that ties campaign activation to marketing goals across linear, CTV, and digital

“We are excited to bring Nexxen’s TVI offering, powered by ACR, to our clients in Germany,” said Nicolai Heiland, director, investment at Omnicom Media Group. “This propriety, cross-channel measurement solution gives us the unique opportunity to support linear campaigns with a dynamic technology partner, finding incremental demand and offering new strategies.” 

“To thrive in today’s fast-converging landscape, advertisers need a solution that addresses the fragmentation of content and viewership – and that’s exactly what we’re bringing to the German market through the launch of TV Intelligence,” said Steve Broadhead, managing director, EMEA at Nexxen. “Our integrated approach and unique ACR data deliver leading-edge capabilities for planning, activation and measurement across screens, giving brands and agencies valuable insights into campaign performance, and thus a significant competitive advantage.”