MarkApp (MarkApp Media LTD), an innovative leader in digital advertising technology, proudly announces its official registration as a vendor under the Transparency and Consent Framework (TCF) managed by IAB Europe.
The Interactive Advertising Bureau (IAB) Europe's TCF is an essential compliance framework designed to standardise transparency and consent management within the digital advertising ecosystem, aligning with GDPR and ePrivacy regulations. Registration as a TCF vendor signifies MarkApp’s commitment to industry-leading privacy and data governance standards.
MarkApp operates a sophisticated ad exchange platform, delivering targeted advertising solutions across web, mobile, and connected TV (CTV) environments. The company's direct partnerships with global publishers and advertisers, alongside integrations with top-tier DSPs and SSPs, enable MarkApp to provide compliant, effective, and transparent advertising solutions.
"Becoming an officially registered IAB TCF vendor is a significant milestone," said Sotiris Oikonomou, managing director of MarkApp Media LTD. "It reflects our dedication to data privacy, transparency, and ethical advertising practices, which are core to our business ethos."
This recognition enhances MarkApp's credibility and expands opportunities within the European digital advertising market, reinforcing its position as a trusted technology partner.
For further information, please contact:
MarkApp Media LTD:
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