MarkApp, a leading provider in advertising technology solutions, has officially launched its advanced Prebid Adapter, designed specifically to enable web publishers and mobile app developers to seamlessly integrate with MarkApp's innovative ad exchange ecosystem. This robust Prebid Adapter provides optimised programmatic revenue streams by maximising inventory monetisation across display, video, and native advertising formats.
The launch underscores MarkApp’s commitment to delivering cutting-edge technology that meets the evolving needs of digital media publishers, including those operating within web, mobile applications, and Connected TV environments. By leveraging the Prebid Adapter, publishers and developers gain access to superior real-time bidding capabilities, enabling significantly improved demand-side connectivity and higher fill rates, ultimately driving incremental revenue growth.
The Prebid Adapter seamlessly integrates into existing publisher tech stacks and is fully compliant with industry standards, offering transparent, secure, and efficient header bidding across diverse digital platforms. Interested publishers and developers can immediately leverage MarkApp’s Prebid Adapter through the official Prebid repository, with detailed documentation available here.
Sotiris Oikonomou, managing director at MarkApp, stated: "The introduction of our Prebid Adapter marks an exciting milestone for MarkApp and our clients. By bridging premium demand with high-quality publisher inventory in a highly efficient manner, we’re positioning our clients to achieve unprecedented growth in a competitive ad tech landscape. Our adapter not only simplifies programmatic integration but also significantly boosts publisher revenues, reflecting our dedication to driving tangible business outcomes for our partners."
With programmatic advertising spend continuing to surge, MarkApp’s Prebid Adapter is strategically positioned to capture substantial industry growth, setting a new benchmark in the programmatic ecosystem.
For more information, please visit:
MarkApp Official Website
Prebid Adapter Documentation
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