AlgoriX & GeoEdge Expand Partnership to Secure the Ad Supply Chain Against Malvertising

GeoEdge, a global leader in malware detection and ad-quality solutions, has announced an expanded collaboration with AlgoriX, an independent global media and technology company and leading provider of advertising solutions. The strengthened partnership reinforces malvertising protection across the global ad supply chain, safeguarding AlgoriX's premium inventory and delivering seamless ad experiences to users worldwide.

Trusted by top global demand partners and publishers, AlgoriX delivers over 300 billion ad requests daily, reaching 1.4 billion unique mobile users each month. Through its partnership with GeoEdge, AlgoriX proactively detects and blocks harmful client-side malware, including redirects and sensitive content. By closing pathways exploited by threat actors, the partnership ensures a safer online experience for users worldwide.

The Ad Quality service shields AlgoriX's advertising solutions from high-risk creative content, including gambling and aggressive ads, safeguarding global audiences and maintaining brand-safe environments.

"Since implementing GeoEdge’s real-time ad quality solution, we’ve successfully prevented auto-redirect complaints," said Frederic Liow, chief revenue & operations officer at AlgoriX. "GeoEdge has freed our team to focus on building and expanding partnerships without the constant concern of bad ads damaging relationships with supply partners. With GeoEdge’s real-time ad quality solution, we’ve managed to increase the scope of partnerships with key supply partners."

AlgoriX leverages GeoEdge's AdWatch creative review module for complete visibility and control over programmatic creatives. This transparency allows ad operations teams to monitor all creatives served by programmatic players and adjust content based on specific publisher requests. Supported by GeoEdge’s advanced analytics layer, which delivers actionable ad quality insights, AlgoriX has optimised campaign performance, significantly reduced manual oversight, and enhanced operational efficiency.

"Proudly working in collaboration with AlgoriX allows us to drive a higher standard of ad security across the digital ecosystem," said Amnon Siev, CEO of GeoEdge. "By eliminating the routes malicious campaigns take through DSPs and SSPs, we’re ensuring a safer, more reliable experience for all stakeholders."