Pubstack Appoints Federico Benincasa as Chief Product Officer to Drive Innovation & Growth

Pubstack, the leading ad management platform, announces the appointment of Federico Benincasa as chief product officer.

An entrepreneur and a key figure in the ad tech industry since 2008, Federico has played a pivotal role in shaping product strategies for several major platforms across Europe and the United States.

Before joining Pubstack, Federico held key leadership roles within global product teams, driving innovative ad tech solutions for leading publishers worldwide. He previously served as CPO at StickyADS, a French video SSP acquired by Freewheel in 2016, and led the development of Teads' publisher platform, which was acquired by Outbrain in 2024. At FreeWheel, where he was vice president of product, he was instrumental in defining product strategies for programmatic video solutions and their integration into the CTV and broadcast ecosystems.

In his new role at Pubstack, Federico will oversee product development and innovation, leveraging his deep expertise in artificial intelligence to further enhance Pubstack’s platform. His contributions will help optimise advertising performance and strategies for clients, reinforcing the company’s market leadership.

"Federico brings a strategic perspective that will be crucial in driving new growth and innovation opportunities for Pubstack as we expand internationally," said Loïc Sfiligoï, CEO of Pubstack.

With this appointment, Pubstack aims not only to strengthen its market leadership but also to expand into new international markets. By leveraging Federico’s experience and strategic vision, the company seeks to drive meaningful innovation, ensuring that Pubstack remains the preferred technology partner for the monetisation of top European publishers.

Federico Benincasa expressed his enthusiasm: "In the ongoing tug-of-war between supply and demand in programmatic advertising, Pubstack’s technology empowers publishers to finally regain control over the value of their inventory. I am excited to join a strong and passionate team as Pubstack sets out to conquer new markets."