Pentaleap & Vantage Partner to Offer Retail Media Networks a Unified Path-to-Purchase

Pentaleap, a leader in retail media technology, and Vantage, the orchestration layer for retail media, have announced a strategic partnership to help retailers, marketplaces, and eCommerce platforms launch and scale their retail media networks.

A smarter approach to retail media: Today’s retail media networks need to integrate onsite, in-store, and offsite ad placements fully. Vantage serves as the central hub for retail media, unifying the various functions of running a retail media network, including campaign planning, management, media buying, reporting, and billing.  

Pentaleap maximises the value of retailer onsite ad inventory. The market-leading Pentaleap ad server connects major search advertising platforms and retail media DSPs with real-time bidding and significantly increases ad relevancy and yield.

Together, Pentaleap and Vantage are giving retailers an easier way to launch and scale modular, best-of-breed technology for retail media—without needing to build out extensive technical teams or sacrificing long-term flexibility.

“Pentaleap + Vantage combine the most advanced ad serving tech and the most comprehensive unified retail media frontend, seamlessly working together to offer a superior alternative compared to all-in-one tools,” said Andreas Reiffen, CEO, Pentaleap. “By partnering with Vantage, we’re making it easy for retailers to implement and scale without requiring deep technical expertise.”

Key benefits for retailers

• Higher relevance and revenue from onsite ads—Pentaleap’s advanced ad serving improves ad placements and boosts revenue.
• Unified retail media management—Vantage connects onsite, offsite, and in-store ad placements in a single platform.
• More flexibility, less complexity—Retailers can adapt and customise their tech stack, scaling over time without being locked into a one-size-fits-all system.

“Vantage’s partnership with Pentaleap represents the future of retail media,” said Aran Hamilton, CEO and co-founder of Vantage. “Combining the Vantage orchestration layer with Pentaleap’s advanced ad serving, enables retailers to move beyond rigid legacy platforms to a flexible, high-performing future with simpler execution across all media touchpoints."

Trusted by leading retailers: Leading retailers worldwide rely on Pentaleap and Vantage to simplify and optimise their retail media networks. Whether focusing on onsite, offsite, in-store, or omnichannel retail media, this partnership offers a scalable, high-performance solution for running successful campaigns.

Learn more: For more information about this partnership and how it can benefit your retail media business, visit www.pentaleap.com and www.gotVantage.com.