UK

Digest: UK Cracks Down on Online Content; Reddit Allows Users to Block Specific Advertisers

Today, we look at the UK beginning enforcement of the new regulations under the Online Safety Act, Reddit introducing a change which allows users to block specific advertisers, and Apple’s encrypted data case beginning in secret.  

UK Cracks Down on Online Content

As of Monday, the UK began enforcing the new regulations under the Online Safety Act, which aims to protect internet users from illegal content and harmful activity online. Companies had to complete an illegal content risk assessment by the 16th March in order to understand how likely it is for their users to encounter illegal content on their platforms. This week, Ofcom will start assessing companies’ compliance with the new obligations, and take action against those failing to comply. Initially, larger platforms will be prioritised, alongside those with more risks due to their nature. Fines for failing to comply can go up to £18m or 10% of qualifying worldwide revenue (whichever is greater). 

Reddit Allows Users to Block Specific Advertisers

Reddit has introduced a new feature which allows users to block specific advertisers from appearing on their feed for a year (ads can be re-hidden after this period of time). The option is available on a drop down menu alongside ad placements. It’s an interesting move which will surely be welcomed by many users and viewed with dislike by many advertisers. It comes as a response to Reddit users wanting more control over the ads they see on the platform. 

Apple Encrypted Data Case Begins in Secret

Apple’s encrypted data case against the UK government has begun in secret. This follows the UK Home Office’s demand that Apple share access to encrypted data from Apple users. The UK government says it needs to be able to access the data for national security purposes, while Apple insists on the importance of its users’ privacy. Many journalists were turned away from the court room at the Royal Courts of Justice last week. Several organisations, including the BBC and certain US politicians, have argued that the case should be heard in public. 

Aimee Newell Tarín

Recent Posts

LightBoxTV & Vevo Partner to Deliver Broadcast-Standard TV Planning Across YouTube

LightBoxTV, the platform redefining TV campaign workflows, has partnered with Vevo, the world’s leading music…

7 months ago

Digest: Google Pays $1.4bn in Texas Privacy Lawsuits Settlement; UK Creatives Urge Starmer to Reconsider AI Copyright Reform

In today’s Digest, Google agrees to a $1.4bn settlement in Texas over privacy lawsuits, UK…

7 months ago

Picnic Study Reveals FoxyBingo Achieved 7x More Site Lands with Quality Ad Placements

A new study conducted by Picnic in partnership with media agency the7Stars has revealed that…

7 months ago

Adform Campaign Planner Launch Generates Significant Online Engagement

Adform, the most powerful and safe media buying platform built for game changers, celebrates today…

7 months ago

Opti Digital Unveils New Brand Identity Reflecting Strategic Growth

Opti Digital, a premium ad revenue platform, unveils a new brand identity that embodies its…

7 months ago

Digest: Ireland pushes for Big Tech to Vet Financial Ads; Warner Bros. Discovery Considers Split as Financial Loss Continues

In today’s Digest, Ireland pushes for Big Tech to vet financial ads, Warner Bros. Discovery…

7 months ago