mediasmart Integrates Nexd CMP to Enhance Platform with Seamless Rich Media Ads

mediasmart, an omnichannel programmatic advertising platform, has integrated Nexd, a lightweight rich media technology, directly into mediasmart’s Creative Studio, enabling advertisers to create and launch interactive ads seamlessly within the platform.

mediasmart clients can access an expanded suite of Nexd-powered creative tools, simplifying mobile and CTV ad creation with no coding or external design tools required. The update simplifies omnichannel advertising by delivering a faster, more intuitive, and performance-driven ad creation experience.

"This integration removes creative bottlenecks, allowing advertisers to build, test, and launch high-impact rich media and omnichannel ads faster than ever—directly within our platform. It’s a massive benefit and a step forward in programmatic advertising efficiency,” said Swaminathan Iyer - director of partnership and product at mediasmart. The partnership comes with a bigger platform update by mediasmart making programmatic advertising even better; balancing creativity, speed, and efficiency within a single workflow for omnichannel advertising. By using Nexd’s lightweight ad technology in mediasmart’s platform, advertisers can:

• Build ads in minutes – Nexd’s drag-and-drop functions in the Creative Studio makes it easy, no coding needed.
• Engage audiences with interactive formats – Choose from a variety of high-performance mobile ad formats, including video, rich media and CTV.
• Boost performance – Reduce load times, increase engagement, and improve viewability effortlessly.

As part of the integration, mediasmart has rolled out a significant UI upgrade, making the creative workflow more intuitive, collaborative, and powerful than ever. Advertisers can build visually stunning and interactive ads with real-time previews and seamless deployment across multiple media channels.

“Advertisers demand speed, efficiency, and engagement, and that’s exactly what we’re delivering through this partnership,” said Ott Heidmets, CEO of Nexd. "mediasmart’s focus on innovation makes them the perfect partner. With this upgrade, their clients automatically benefit from Nexd’s latest advancements—enhancing performance without compromising speed or efficiency."

With digital advertising contributing over 7 million metric tons of CO₂ emissions annually, mediasmart and Nexd are committed to sustainability. By embracing lightweight creative formats, they’re driving performance while reducing the environmental impact of digital ads.

What’s Next?

The Creative Studio is now live within mediasmart’s platform, available to all advertisers, agencies, and publishers looking to elevate their mobile and CTV advertising strategies. Looking ahead, mediasmart and Nexd will continue to innovate, bringing more interactive features, AI-powered creative recommendations, and deeper automation to their platform.