Seedtag Appoints Aritz Reyes as Global SVP of Operations

Seedtag, the global leader in contextual advertising, has appointed Aritz Reyes as global SVP of operations. In this role, Aritz will oversee the company’s operational transformation to support its rapid growth and further enhance its international footprint across 16 markets. Based in Madrid, his primary focus will be optimising operations to ensure Seedtag’s global scalability and the long-term success of its business model.

With over 18 years of experience in digital advertising, Aritz has held various executive positions on both the demand and supply sides at major multinational companies. His past leadership roles include managing director at Xaxis (GroupM), head of operations at Havas, and managing director at Kinesso (IPG). He specialises in platform-based digital buying and has extensive expertise in programmatic advertising, having contributed to its growth from its early development. His technical, operational, and business acumen will be crucial in ensuring high-quality execution to meet advertisers’ business objectives.

"It is an honour to join Seedtag, a Spanish company with a strong global presence. I’m excited to bring my experience to optimise our operations and continue delivering value across all our markets," said Aritz Reyes.

Jorge Poyatos, co-CEO and co-founder of Seedtag, added: "Aritz’s arrival will accelerate the strategic use of technology to drive efficiencies and streamline processes. The operations team will play a key role in supporting the growth we anticipate in the coming years, ensuring that customer satisfaction remains Seedtag’s top strategic priority."