We recap this week’s biggest news across the media, marketing, and ad tech industries. Plus, more news in today's MadTech Daily covering another huge industry acquisition, as well as earnings figures from ITV and Havas.
Acquisitions in ad tech went full steam ahead this week, with Interpublic Group selling R/GA to Truelink Capital and Viant Technology acquiring Lockr. T-Mobile announced it will be acquiring UK-based ad tech firm Blis; it also completed its acquisition of Vistar Media. Applovin was in acquisition talks too: apparently, the company could be selling its gaming unit.
Elsewhere, the topic of publishers versus AI made headlines. New data from content licensing platform TollBit, reveals just how dire the situation is for publishers regarding their dwindling traffic.
In the social sphere, TikTok, Reddit, and Imgur are under scrutiny from UK watchdog the Information Commissioners Office over their practices with underage users’ data, and how they protect children’s privacy.
Meta has found itself in recent trouble too, as digital rights activists at Eko filed complaints in Germany, Spain, and Norway over the tech giant’s ad targeting practices.
LightBoxTV, the platform redefining TV campaign workflows, has partnered with Vevo, the world’s leading music…
In today’s Digest, Google agrees to a $1.4bn settlement in Texas over privacy lawsuits, UK…
A new study conducted by Picnic in partnership with media agency the7Stars has revealed that…
Adform, the most powerful and safe media buying platform built for game changers, celebrates today…
Opti Digital, a premium ad revenue platform, unveils a new brand identity that embodies its…
In today’s Digest, Ireland pushes for Big Tech to vet financial ads, Warner Bros. Discovery…