VIOOH & Turnadon Expand Programmatic DOOH Footprint in France

Today, (March 4th, 2025) the leading premium global digital out-of-home (DOOH) supply-side platform (SSP), VIOOH, announced a new nationwide programmatic media owner partnership in France. Collaborating with French advertising network Turnadon, VIOOH has expanded its real-time trading offering across local programmatic DOOH (prDOOH). 

Specialising in DOOH, Turnadon captivates urban audiences with a high quality network of screens strategically positioned in the most vibrant streets and city centres across France. 

This collaboration will allow advertisers to leverage VIOOH’s programmatic platform and Turnadon’s network delivering unique visibility and impact. Turnadon offers over 400 million impressions recorded monthly, 1200 well positioned digital screens across 10 major cities in France.

Turnadon’s commitment to precision is backed by state-of-the-art third-party technology integrated behind each screen, ensuring every impression is measured with pinpoint accuracy. It validates audience engagement, offering advertisers unparalleled insights and ROI for every campaign. 

Jean-Christophe Conti, chief executive officer at VIOOH said, “We’re pleased to collaborate with Turnadon to unlock further commercial opportunities for advertisers, both those buyers within France and our overseas customers. At VIOOH, we are committed to growing our programmatic DOOH offering. Working with Turnadon offers even more opportunities for advertisers looking to invest in Europe and take advantage of the unique benefits afforded by programmatic DOOH in terms of flexibility, efficiency, and alignment within omni-channel campaigns.”

Yassine Mahdar, founder & chief executive officer at Turnadon said, “This partnership marks a key milestone in programmatic advertising in France and abroad, offering advertisers, agencies, and trading desks the opportunity to develop unique visibility in city centres, with over 1,200 strategically positioned screens available.

At Turnadon, we have always placed innovation at the heart of our strategy, and this partnership with VIOOH marks a significant step in the evolution of programmatic DOOH, combining it with the advanced programmatic capabilities offered by VIOOH. This alliance will enable brands to create even more effective, personalised, and connected campaigns targeting their audiences. DOOH has never been so powerful and precise, and we are excited to see the results this partnership will bring to advertisers in France and internationally. Long live #pDOOH!”

VIOOH’s 2024 State of the Nation research unveiled that on average nearly a third (32%) of French advertisers have included prDOOH, with the average expected to increase to 41% in the next 18 months. Survey respondents in France state that they plan to increase spend by a third (30%) over the next 18 months, with over a third of French advertisers reallocating budgets from other digital channels (35%) to take advantage of prDOOH’s broadcast, cookieless environment, and more than one in 10 (16%) are creating new budgets to grow prDOOH, surpassing other surveyed markets.