Brand Metrics Partners with Hearst UK to Strengthen Brand Measurement

Hearst UK has announced a strategic partnership with Brand Metrics, a global leader in brand lift measurement technology.

The partnership marks a significant milestone in Hearst UK’s commitment to delivering enhanced advertising accountability and effectiveness to its valued advertisers and agencies. 

Brand Metrics’ panel-free technology will be integrated across multiple Hearst UK sites including Cosmopolitan, Good Housekeeping, Men’s Health, ELLE, and Harper’s Bazaar, allowing the publisher to measure campaigns at scale and report back on the effect on four key metrics – awareness, consideration, preference, and action intent.

Brand Metrics CEO Anders Lithner said: “Hearst UK has many famous media brands, boasting loyal, engaged audiences. We are delighted to be partnering with them and providing them with consistent brand lift data to demonstrate to advertisers the impact of advertising in their quality media environments.”

Ben Chesters, MD clients at Hearst UK, said: “We recognise the significance of brand lift data in facilitating meaningful conversations with partners. We are excited to collaborate with Brand Metrics to scale our measurement capabilities and make campaign effectiveness an even greater part of our sales narrative.”

Lithner added that: “One of the benefits of our scaled brand lift technology, is that it enables publishers to easily capture large quantities of data and then use it proactively to build benchmarks, explore hypotheses and add extra granularity to the planning process. We are excited about working with the Hearst UK team on this process, to leverage the huge potential of their measurement data.”